Niche Discovery formula

You (Self-Discovery) + Them (Audience Discovery) = Value (Your Niche)

1️⃣ Self-Discovery

Who am I, and what do I want?

Start here. Clarity about yourself becomes the compass for all your decisions.

Ask yourself:

• What topics or activities make me feel alive?
• What skills or experiences do I bring to the table?
• What kind of lifestyle do I want to build?
• What do people naturally come to me for?
• If I could only talk about one topic for a whole year, what would it be?
• What values do I want to reflect in my content or business?

This isn’t about perfection. It’s about alignment. Get honest. Get specific.

2️⃣ Audience Discovery

Who is my audience, and what do they want?

You don’t need everyone. You need the right people.

Ask yourself:

• Who do I enjoy helping or speaking to?
• What are their biggest struggles or goals?
• Where are they hanging out online?